digital branding for your business
Your brand is more than just a logo, name or color scheme. It’s who you are as a company at a very fundamental level.
Branding dictates how customers feel about your business and, when done right, can elicit an emotional response at every touch point. Businesses with strong brands retain loyal customers for the long run and have an easier time appealing to new audiences because they already know what those companies stand for.
First impressions are important, and for many potential customers, your logo will provide the initial glimpse of your brand. A company logo is essentially the face of the organization
What can you offer customers? How do your services or brand experience compare with the competition’s? What do customers get from your business that they can’t get anywhere else?
Brand positioning could easily be considered a subset of brand messaging, but it’s important enough to warrant its own discussion.
Brands are like people: Each one has its own particular way of expressing itself. Some are friendly, some are irreverent, some are unflaggingly professional and some are aspirational.
Once you’ve defined your brand voice, you need to codify it so every employee and stakeholder knows how to follow your branding guidelines. That’s where a style guide comes into play.
Social Media Branding
Many companies struggle with social media branding. On one hand, you want to have the same consistent branding across all channels. On the other hand, social media platforms like Twitter often lend themselves to more irreverent and playful content.
Digital marketing and web design services based in Paris, France
Strengthen your business with powerful digital tools
In 2016 we started with the goal of creating extremely user-friendly websites and digital marketing campaigns inspired by our creative vision of art and experience in design and marketing.