The AIDA Model in Marketing
Back in 1896, the American Elmer Levinson came up with the AIDA model. He used this selling model for his advertising agency in Philadelphia. And thanks to this it has gained great popularity. Among
5 main marketing research methods
How to collect primary information for marketing research?There are 5 main methods of conducting marketing research: observation, focus groups, surveys, customer behavior data, and experimentation. Each method represents a certain way of
How to build a Facebook look-alike audience
What is a look-alike audience? A Look-alike audience is an audience that is similar in some ways to the original one. Let me explain with an example. Let's say you need
How to speed up your WordPress website
Introduction to WordPress page speed optimization Research shows that people are not very patient when it comes to the Internet. About 23% of people do not wait for a page to
Web Design Trends in 2021
2020 was a watershed year for many entrepreneurs. Someone has successfully jumped on the online wave. And someone has sunk into oblivion, never knowing the opportunities that self-isolation gave us. In this whole story,
How to create branding guidelines
Very often, just by glancing at an advertisement and not even reading the text, you know exactly who is behind it. Our brains identify a brand by a specific set of colors, fonts,