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What is the advantage of audience segmentation? All companies are divided into two categories: those who segment their target audience and those who can barely make ends meet 🙂 This…

Back in 1896, the American Elmer Levinson came up with the AIDA model. He used this selling model for his advertising agency in Philadelphia. And thanks to this it has gained great…

How to collect primary information for marketing research? There are 5 main methods of conducting marketing research: observation, focus groups, surveys, customer behavior data, and experimentation. Each method represents a…

What is a look-alike audience? A Look-alike audience is an audience that is similar in some ways to the original one. Let me explain with an example. Let’s say you…

Introduction to WordPress page speed optimization Research shows that people are not very patient when it comes to the Internet. About 23% of people do not wait for a page…

2020 was a watershed year for many entrepreneurs. Someone has successfully jumped on the online wave. And someone has sunk into oblivion, never knowing the opportunities that self-isolation gave us. In this whole…

Very often, just by glancing at an advertisement and not even reading the text, you know exactly who is behind it. Our brains identify a brand by a specific set…

Direct Marketing- this type of promotion, which involves the transfer of information about a product, service, or company directly to the customer. Thus, the target audience receives all advertising information…