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What is a look-alike audience? A Look-alike audience is an audience that is similar in some ways to the original one. Let me explain with an example. Let’s say you…

Introduction to WordPress page speed optimization Research shows that people are not very patient when it comes to the Internet. About 23% of people do not wait for a page…

2020 was a watershed year for many entrepreneurs. Someone has successfully jumped on the online wave. And someone has sunk into oblivion, never knowing the opportunities that self-isolation gave us. In this whole…

Very often, just by glancing at an advertisement and not even reading the text, you know exactly who is behind it. Our brains identify a brand by a specific set…

Direct Marketing- this type of promotion, which involves the transfer of information about a product, service, or company directly to the customer. Thus, the target audience receives all advertising information…

Marketing communications is a collection of interactions between a brand and society. Basically, everything we say on behalf of a brand/company to people is marketing communication: a sign, a TV commercial, a…