What is the conversion rate and how to improve the conversion rate on your website?

What is conversion rate?

Conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. It is typically expressed as a percentage and is calculated by dividing the number of conversions by the number of visitors and multiplying the result by 100. For example, if a website receives 100 visitors in a given period of time and 10 of them make a purchase, the conversion rate would be 10%.

Conversion rate is an important metric for businesses and marketers because it helps them understand how well their website is performing at converting visitors into customers or leads. By improving the conversion rate, businesses can potentially increase their revenue and profitability. There are many factors that can affect conversion rate, including the design and layout of the website, the quality and relevance of the content, the pricing and availability of products or services, and the effectiveness of the call to action.


There are several ways to improve the conversion rate of a landing page:

  1. Make sure the page has a clear and compelling value proposition: The page should clearly communicate the benefits of the product or service being offered and why it is better than the competition.

  2. Use a strong and visually appealing call-to-action (CTA): The CTA should be prominently displayed and use action-oriented language to encourage visitors to take the desired action.

  3. Optimize the page for mobile devices: More and more people are accessing the internet on their smartphones, so it’s important to ensure that the page is mobile-friendly and loads quickly.

  4. Use social proof: Testimonials, customer reviews, and other forms of social proof can help build trust and credibility with visitors.

  5. Remove distractions: The page should be focused on the conversion goal and not include any unnecessary elements that could distract or confuse visitors.

  6. Test and optimize: Use A/B testing to identify which elements of the page are most effective at converting visitors and make changes based on the results.

By following these tips, you can improve the conversion rate of your landing page and turn more visitors into customers. We happy to help you re-design your landing page and create marketing campaigns, contact us to discuss.